Human-made vs AI-made: the future of social media.

AI in social media has become an increasing concern for brands and content creators alike. There’s a growing question around whether our feeds will soon be filled entirely with AI-generated content, lacking real people and authentic points of view.

But as Newton’s third law suggests, every action has an equal and opposite reaction, and we believe AI is no different. As artificial intelligence becomes more prevalent in content creation, we’re seeing a clear pushback from audiences who are craving something more human.

Enter the idea of human-made, not AI-made.

Human-made content continues to drive the strongest results: higher engagement, more meaningful interaction, and a deeper connection with audiences. It resonates because it reflects real experiences, opinions, and emotions, the very thing people turn to social media for in the first place.

AI has its place as a powerful support tool, but it’s human creativity, perspective, and authenticity that ultimately continue to cut through the noise online.